Growth Hacking AHK Colombia's Social Media

How I grew AHK's Facebook page from 200 to over 1500 likes in under 3 months.

Introduction

When I first started working at the AHK Colombia, I was tasked with doing a full audit of the organization’s digital platforms, including social media accounts. I started work on the AHK’s Facebook page in early August 2018. The page was launched in early January and had roughly 200 likes before I began. By the end of October the page had garnered close to 1500 likes. This was achieved with a variety of strategies, such as creating engaging organic content (both photo and video content), managing/leveraging events and contests, engagement and selective advertising.

Starting Point

The AHK’s Facebook page was relatively new when I joined the AHK August. The page had only been around since the start of the year and had garnered around 200 likes during that time period. The page focused primarily on sharing content from others and occasionaly posting announcements.

Goals

After doing an analysis of competing Facebook pages in the same segment (chambers of commerce) I decided that our first objective would be to implement a new content and branding strategy. Our target would be to surpass 1000 likes and promote an upcoming event, the annual Oktoberfest that was being hosted in September (FYI, Oktoberfest is traditionally celebrated in late September despite the name).

Strategy

My initial idea was to rebrand the page and implement a cohesive brand image. This would include changing the banners and updating our information. Once this was done, I moved on to building a content strategy. The upcoming Oktoberfest would be an opportunity to promote the Facebook page and the event simultaneously. This would be achieved using a mix of organic content creation (in the form of fun graphical series and short videos) accompanied by giveaway competitions and paid advertising (limited to the Oktoberfest event itself). 

Results

When I first started working at the AHK Colombia, I was tasked with doing a full audit of the organization’s digital platforms, including social media accounts. I started work on the AHK’s Facebook page in early August 2018. The page was launched in early January and had roughly 200 likes before I began. By the end of October the page had garnered close to 1500 likes. This was achieved with a variety of strategies, such as creating engaging organic content (both photo and video content), managing/leveraging events and contests, engagement and selective advertising.